Welcome to IMRAMA
You were the first generation expected to work full-time, raise a family, manage a household, and carry it all…without anyone showing you how?
Your exhaustion is not a personal failure.
Your career worked for the woman you once were. Now it’s time to build work for the woman you have become.
IMRAMA is a 12-week career ‘rite of passage’ built for women in midlife
Most career advice assumes you have unlimited energy, unlimited time and no competing responsibilities.
Many women in their 30s, 40s and 50s know that isn't reality.
The challenge isn't confidence.
The challenge isn't motivation.
The challenge is that your capacity has changed and your career hasn't changed with it.
That's where this work begins…
You have tried everything.
You've done the therapy. The yoga. The journalling. You've blocked social media, reduced your hours, changed jobs, simplified your life.
You've kept showing up and swimming even when the water was so cold you couldn’t breathe…
and told yourself that resilience is a virtue.
You are now exhausted.
Not occasionally. As a baseline.
74% of the women in our research had been feeling this way for more than a year. 43% feel it almost every single day.
Here is what the standard advice misses completely:
Your career and your life are not separate things.
The system you have been navigating was not built for your biology, your caring responsibilities, your values, or the very particular kind of depletion that comes from holding everything together for everyone else while quietly wondering if this is really it.
It was not built for the mental and emotional labour that is ongoing and unrecognised.
It was not built for perimenopause hitting during the years you are supposed to be at your career peak.
It was not built for the invisible provider who keeps everything afloat while no one notices the cost.
It was not built for the woman who has been bending like a pretzel accommodating everyone else's needs and has quietly lost track of her own.
The coping strategies you have tried - the ones that are healthy, even the ones that have helped - were never going to be enough on their own. Because they treat the symptoms.
IMRAMA addresses the cause.
This is not about pushing harder. It is about building a career that actually fits the woman you are - right now, in this season, with this life.
The research confirms what you already know in your body.
In 2025, Soul Compass surveyed 40 women over 35 about their career and life experience. What emerged was not a collection of individual struggles.
It was a pattern.
98% reported difficulty balancing professional and personal demands - not occasionally, but as a chronic baseline. 74% had been feeling this way for more than a year. 43% experience it almost every day.
The most common coping strategies - therapy, yoga, reducing hours, changing jobs, keeping swimming, push through - had low overall efficacy. Not because the women weren't trying. Because they were treating symptoms.
The cause is structural. It is not you!
You have been navigating a career system built by and for someone who does not have your biology, your caring load, your values, or your particular kind of invisible labour. The map was wrong. You were not.
IMRAMA starts there.
IMRAMA was built for you if:
You dread Monday mornings
You've outgrown a role that once fit
Menopause, burnout or caregiving has changed what you can sustainably manage
You know you need a change but don't know what that change is
You've achieved success but no longer feel fulfilled
You're tired of being told to simply become more resilient
You are running on empty but have no idea, time or energy to know where to start to change it
You know you are super capable but your capacity is shifting
You are like the 97% of women in my survey who struggle finding balance between work and life priorities
If you read any of those and felt a flicker of recognition know that you are in the right place.
IMRAMA is a 12-week journey - and she’s different
Because it starts where most career advice refuses to go: with who you actually are, what has actually happened to you, and what you actually need.
IMRAMA gives back hope, direction and re-builds confidence in women. It re-connects them back to who they are at their core, the woman who was often forgotten along the way.
Then it gets practical.
It is not therapy.
It is not a vision board exercise.
It is a structured, evidence-based career development programme that accounts for the whole of your life - your nervous system, your capacity, your values, your history, and the season you are actually in. She supports you to rebuild from there.
Most career programs focus on:
Resume writing
Job applications
Interview preparation
IMRAMA begins somewhere else.
Before we talk about jobs, we explore:
Capacity
Values
Identity
Burnout
Life stage
Sustainable work
And when you are a woman in midlife career transition this matters more than most realise.
Here is what that looks like across 12 weeks:
Phase 1
The Inner Journey (Weeks 1-4)
We start with an honest picture of where you are - your life, your capacity, your energy, your burnout profile. Not to judge what we find. To see it clearly, so we have something real to work with. The reality is midlife career transition is often driven by more than one factor. Burnout, menopause, caregiving, the need for more meaningful work, capacity changes all add up. It is never just one thing.
Phase 2
The Reckoning (Weeks 5-8)
Your values, your strengths, the patterns and beliefs that have been running the show, and the direction that actually fits who you have become. This is the career work. The SOUL Goals framework, the Passion Finder Formula, your professional identity - all of it grounded in your real life, not a theoretical one. Career change for women over 40 or 50 is often framed as ‘hard’ or unadvisable. The reality is the only work is sustainable work.
Phase 3
The Return (Weeks 9-12)
A 90-day plan. Boundary scripts. Your voice, activated. The practical tools - resume, LinkedIn, interview skills - for those who need them. And a closing ritual that marks the end of one chapter and the beginning of the next. Sustainable work after burnout and career change, changing life seasons or values often reflects a return to the core self, the lost woman who we need to get to know again. And who needs to express herself clearly.
Every week includes:
A 10-minute video lesson from Narelle
A structured workbook to take the concepts into your life
An Ayurveda Corner audio — a short practice drawn from ancient wisdom that supports nervous system regulation, self-awareness, and the kind of restoration that makes sustained change possible
Plus a 15-resource bonus toolkit including values exercises, career mapping tools, resume and LinkedIn resources, and specialist support for neurodivergent women.
All self-paced. All yours for life. Delivered week by week so the space between the content is as intentional as the content itself.
This is what becomes possible
A clear and honest picture of where you actually are: your energy, your capacity, your values, your burnout profile - so you have something real to build from rather than something you've been performing.
Language to describe who you are professionally and what you offer, in your own words, without shrinking or over-explaining. The kind of clarity that changes how you walk into a room. The kind of clarity that changes outcomes.
A direction. Not a perfect plan with every step mapped out - a real one, grounded in who you have become and what you actually value now, with a 90-day plan that fits the life you are living rather than the one the system assumes you have.
Career tools that account for your whole life - your biology, your caring responsibilities, your history, your nervous system. Not just your CV. Resume, LinkedIn, interview skills and values mapping, available when you need them rather than forced on you when you don't. These things are the 20%, not the 80% that matters first and foremost.
A settled nervous system. The Ayurveda Corner practices woven through every week are not decoration. They are the infrastructure that makes sustained change possible - the part that most career programmes leave out entirely and then wonder why the work doesn't stick.
And something harder to name but no less real: the experience of having taken yourself seriously for twelve weeks. Of having crossed a threshold deliberately. Of knowing what is on the other side of it.
Meet Narelle - The woman behind IMRAMA
She knows this territory from both sides of the desk.
I am a CDAA Registered Professional Career Development Practitioner with more than 20 years of experience supporting people through career transition, identity shift, and the particular kind of reinvention that midlife tends to demand. But professional cred aside my own experience informs IMRAMA more than you might imagine.
I am also a midlife woman with kids, stepkids, a peri-raging and sleep deprived nervous system, unpacking an AuDHD diagnosis that arrived in my forties, and a lived understanding of what it costs to hold everything together while quietly wondering if anything is ever going to change. Deep down I am a Gen X rebel - with a cause!
In 2025 I conducted the research behind the Soul Compass Midlife Intersectionality White Paper - a survey of 40 women over 35 about their career, health, wellbeing and life experience. What they told me made it clear that the standard career support model was not built for women like us. IMRAMA is my response to that.
I am based in Albury, NSW, and I work with women across Australia.
Old school career counselling models don't suit women. They never have. I am not interested in fitting you into a system that was never designed for you. I am interested in helping you navigate the world as it is and build something that actually fits - the career, the life, and the woman you are right now.
That is why I do this work.
'It was a privilege to walk with you through your career transition.' - it’s something I mean every single time I say it.
Join IMRAMA
IMRAMA is Self-Directed, let me tell you why…
From the research I know women don’t have a lot of time to invest each week in anything that will actually help their situation. IMRAMA is built to fit in around the edges of an already busy life. The point is to make life easier and with less friction - not to add to it. She is built with you in mind.
12 weeks. Your pace. Your rite of passage.
What's included:
12 video lessons with Narelle
12 structured weekly workbooks
12 Ayurveda Corner audio practices
15-resource bonus toolkit
Access to discounted 1:1 sessions during your 12 weeks ($99/hour, standard rate $190)
Additional bonus options throughout the 12 weeks
All prices include GST. Secure checkout via Stripe.
Pay In Full
$297 one time
Pay By Installment Over 3 Months
$109 per month for 3 months
IMRAMA is on her maiden voyage and priced accordingly, to help as many women as possible on board and journeying. When she is full the price will increase to ensure service is still deliverable in a personalised and considered way. Be honest a trip to the salon will cost you more than this.
What this work actually looks like. One woman's story…
Alison came to me at one of those junctures midlife specialises in - the kind where everything shifts at once and the ground you were standing on turns out to have been someone else's property all along.
She had spent years supporting her husband's business. Bookkeeping. Administration. Operations. Client communication. She had built substantial, transferable skills during that time. She would not have called them that. She would have called them 'just helping out.'
When the marriage ended, the structural reality of her situation became brutally clear. Her husband replaced her with a paid employee within weeks. Alison walked away with real capability and no infrastructure. No job. No income. A mother. A woman managing a chronic health condition. And for the first time in years, entirely responsible for her own survival, and that of her kids. Career change in her 40’s seemed impossible at first.
When we sat down together, the first thing we did was the values work. Alison moved through the list slowly. What emerged surprised her. Family was still there - but it was no longer the organising principle of her entire existence. Rising to meet it were values she had never had space to honour: independence, health, connection, belonging, personal growth.
When she reached her five non-negotiables and looked at them written on the page, she went quiet for a long time.
Then she said: 'None of these are about anyone else.'
She was not being selfish. She was being honest for the first time in years.
Alison did not transform overnight. She used the skills she already had to build a small business - one that did not make her wealthy, but gave her something the marriage never had: agency that was entirely hers. She pursued the interests she had put aside. She built, slowly and deliberately, a life designed around who she actually was.
Her life is quieter now, and smaller in some material ways. But it fits. Most importantly Alison is happy and living her purpose.
That is the thing the values work makes possible - not a bigger life, but an honest one.
Not sure yet?
Book a free 15-minute Soul Strategy Call and let's make sure IMRAMA is the right fit for you before you commit.
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It’s for women changing direction - which might include your job, identity, priorities, or purpose.
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Each week you will get a video and an audio Ayurveda corner recording. Both are around the 10 minutes each mark. You will also get a workbook and additional resources to complete, the time you put in is up to you. IMRAMA is designed to 'fit in' with your existing life, not to take it over.
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Absolutely it will, there is direct support in the content around this as well as the option to access 1:1 services for more personalised assistance.
Frequently Asked Questions
